As mobile usage continues to rise, having a site that is optimized for mobile users is more important than ever. With visitors to your website spending more time than ever on mobile devices, ensuring they have an optimal experience will lead to greater interaction with your brand and ultimately result in conversions. Creating a responsive site can seem like an overwhelming task, but it doesn’t have to be. We have compiled an article on Responsive Web Design: Creating Mobile-Friendly Websites to help answer some common questions and get your site started on the right foot! Responsive Web Design is a website design methodology that combines the use of flexible grids, media queries and resizable images to automatically adjust to any screen size.
This allows for a single website that will be compatible across all platforms, avoiding the need for different websites to be designed and developed for each platform. Having a single website also makes it easier for content managers to keep track of and manage. It is also much less expensive than developing and maintaining separate desktop and mobile sites. In addition, having a responsive site is better for search engine optimization, as Google now takes into account website mobile-friendliness as a ranking signal. Another advantage of a responsive website is that it can load faster on mobile devices than traditional websites. Many users will abandon a site if it takes too long to load, so responsive designs are an excellent way to improve user experience and increase engagement on your website.
The main reason to adopt a responsive website is that it provides a consistent experience for users on all platforms. This is especially important for first-time visitors, who may be using a device for the first time and have little to no knowledge of how your website works. If a visitor is met with an inconsistent experience, it will likely cause them to leave your website and try one of your competitors. By using a responsive design, you can avoid this by making sure that your site is optimized for the most popular mobile devices. To do this, we recommend using a tool such as Google’s resizer, which will allow you to easily test out your website on different devices. Simply drag the size of your browser window down to see how your site resizes and reorganizes.
In the end, it’s all about providing a good user experience and building trust. When your site is designed well, it will encourage visitors to spend more time on your site, and that can ultimately lead to a conversion – whether it’s signing up for your newsletter, making a purchase or booking a callback. So take a look at your current site, and then make some changes to ensure it’s mobile-friendly! You can do this by using responsive web design, testing your site on a variety of devices, keeping your images flexible, always thinking about navigation and remembering that user experience is key.
